SUSTAINABILITY BOOT CAMP

This was completed for a class project in Public Relations Campaigns - we were assigned to rebrand the Sustainability Boot Camp at Virginia Tech. As a group, we conducted field study on the recognition of the program and helped to rebrand it while creating awareness through various campaigns and PR tactics. I assisted with the visual component of the branding - designing the logo and setting the overall aesthetic for the program along with creating a few marketing pieces and conducting target audience analysis.